Asia Pacific Superyacht Association, welcome video
Non-profit body for the superyacht industry across the Asia Pacific.
What we built
A presenter-style AI digital avatar welcome video for new members, partners and site visitors.
The Asia Pacific Superyacht Association (APSA) is a non-profit organisation representing the superyacht industry across the Asia Pacific region. Founded in 2011, APSA fosters collaboration between yacht builders, brokers, marinas and service providers, advocates for policies that support the industry's growth, and organises events and initiatives across the region.
This short welcome video was produced using a digital avatar, voice and visuals edited or generated with AI, to introduce APSA to new members, partners and visitors landing on the association's site. It is a practical example of how a small industry body can use AI media to put a warm, human-feeling face on a member organisation without the cost and logistics of a traditional shoot.
Produced through Kristina's maritime practice.