
Case studies
Real work, grouped by service.
Each entry leads with the problem the client came in with, what we built, and what changed. Some work shown was produced through Kristina's maritime practice.
Blueprint
A structured AI plan for the business: where AI fits, the priorities, the sequence.

Blueprint
Harbour cruise and ferry operator, AI Blueprint
Harbour cruise and passenger ferry operator. 500 staff, 22 vessels, 38 active systems across 9 departments, with an ownership transition in progress.
OutcomeLeadership left knowing what to act on now, what to hold until after the transition, and what to bring to the incoming owner as a documented plan. Before this work the inefficiencies were felt; afterwards they could be named, mapped and handed over.

Blueprint
Defence and government marine manufacturer, AI Blueprint
A commercial shipbuilder with more than 70 years of precision vessel construction for government and defence clients. ISO9001 certified, small highly skilled workforce.
OutcomeA 24-month roadmap the business could actually execute without disrupting active delivery. A clear uplift path on Essential Eight to meet defence tender thresholds. A governance framework covering AI policy, role evolution and change management. Seventy years of craft excellence finally had a roadmap for the systems to support it.

Blueprint
Global superyacht charter agency, AI Blueprint
A global superyacht charter agency providing central agency and retail charter representation across international markets. Small team. More than 5,000 contacts in the CRM.
OutcomeSeven mapped opportunity areas and one clear near-term priority: the existing CRM, properly configured for re-engagement, carried a 10 to 20 percent reactivation potential across a dormant segment of 5,000+ contacts. No new tool required. The highest-return next move was already inside a system the agency already owned.

Blueprint
Multi-organisation maritime team, AI Blueprint
A small team managing several maritime organisations simultaneously, responsible for client services, events, stakeholder engagement and communications across distinct areas of the sector.
OutcomeThe team implemented the foundational recommendations themselves: online payments established, CRM integrated with payments and client onboarding, structural operational changes made. A sequenced plan, foundations built, and a next phase ready to begin.
AI Avatar Videos
Presenter-style AI video for onboarding, training and marketing.
AI Avatar Videos
Asia Pacific Superyacht Association, welcome video
Non-profit body for the superyacht industry across the Asia Pacific.
AI Avatar Videos
US Superyacht Association, AI in Marketing Panel
Opening demonstration for the U.S. Superyacht Association's AI in Marketing Panel, West Palm Beach.

AI Avatar Videos
LEARN series, AI education for maritime leaders
Short-form AI education series for maritime leaders.
AI Avatar Videos
Marinas26, Innovators and Start-Up Showcase pitch
Innovators and Start-Up Showcase pitch at Marinas26 international marinas conference.
AEO Websites
AI-native websites built to rank in Google and be cited by AI search.

AEO Websites
southernsky.ai
Kristina's international maritime AI consultancy.
OutcomeAI systems can now read the practice, understand it accurately, and recommend it. A finding during configuration: the infrastructure provider was silently blocking AI crawlers at platform level despite correct site-level permissions. Identified through direct crawler behaviour testing, and resolved. Without that resolution, a correctly built AEO site would have been indistinguishable from one never configured at all.

AEO Websites
solomom.com
Tools, stories and AI-powered toolkits for solo mums.

AEO Websites
uglysweaters.com
Adelle Turton's ecommerce store for festive Christmas sweaters and tees.

AEO Websites
apsuperyacht.org
Asia Pacific Superyacht Association, the regional industry body.

AEO Websites
wr-ap.com.au
Warrumbungles Regional Architecture Practice, Kalyna Sparks' regional NSW studio.
