Someone looking for an accountant or bookkeeper may start with a specific situation: a growing trade business, payroll support or help keeping records organised. Your online information should make it easy to see whether you offer the service they need.
Make your services specific
Explain the work your practice takes on, the clients you serve and the areas you cover. Keep qualifications and registrations accurate. A useful service page describes what an enquiry leads to and what information a prospective client should prepare.
Avoid publishing private client details or using an AI tool to create examples that look like real case studies. General educational content should be clearly distinguished from advice for an individual business.
Answer the first questions
People may want to know whether you work remotely, which types of businesses you support and how onboarding works. Clear answers help them decide whether to contact you. Keep information in readable page text and use headings that match the subject.
Review the wider picture
Check that your website, Google Business Profile and professional listings describe the same business. Keep contact details and opening hours current. Team pages can explain who a client will work with and their relevant experience.
Measure what AI says
Use questions relevant to your services and location. Repeat them across different assistants and record the date and method. An assistant may describe the same business differently between runs, so a single answer is only a starting point.
Coastie AI's AI Visibility Check brings the findings together with three priority fixes. Our Found plan works with an existing website, and we explain the work completed in a monthly report.
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