An AEO website is designed to explain a business clearly to people and to the systems that read the web. The aim is to make the business easier to understand when someone asks a search engine or AI assistant a relevant question.
Put the answer on the page
Describe your services, service area and how to contact you. Use headings that tell readers what comes next. Answer real customer questions with the detail needed to make a decision.
For a builder, that might mean explaining the types of projects you take on, where you work and how quoting starts. For a clinic, it might mean accurate practitioner pages and opening hours. Avoid making several near-identical suburb pages that tell visitors little.
Make content readable
Server-rendered HTML can deliver page content before the browser runs JavaScript. That gives crawlers a straightforward way to read the same words people see. Descriptive links, accessible forms and text alternatives for meaningful images help make the site usable too.
Structured data describes the organisation, services and page context in a standard format. It should match visible information. A sitemap helps discovery, while robots rules express which crawlers may access which paths.
Connect the site to your profiles
The website is one part of the picture. Your Google Business Profile and other listings should use consistent details. Reviews and independent mentions can give people more context about your work.
Measure the outcome carefully
Being readable does not guarantee inclusion in an AI answer. Track repeated questions over time, together with enquiries and the work completed. Note when the sample or method changes.
Coastie AI's Found + Site plan includes a website of up to eight pages, hosting and care alongside monthly AI search work. If your existing site is suitable, Found works with it. The AI Visibility Check helps establish where to start.
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